Simon Sinek’s speech at IAMPHENOM

Simon Sinek, creator of “Start With WHY,” will inspire 3,000+ HR professionals at IAMPHENOM, sharing strategies to build high-performing teams and leverage modern workforce technologies.

20/01/2026

Simon Sinek Inspires HR Leaders to Build High-Performing Teams

On January 20, 2026, Phenom announced that Simon Sinek will be a featured speaker at IAMPHENOM 2026, the only HR conference dedicated to AI, automation, and employee experience, taking place March 10–12 in Philadelphia. Sinek, author of the global bestseller Start With WHY and a widely viewed TED Talk, is renowned for his research on how high-performing teams create lasting company cultures and achieve exceptional results. During his session, he will share proven approaches to leadership and employee motivation, explain how to create environments where people thrive, and show how to leverage technologies, including AI and automation, to build productive and engaged teams. The conference will bring together over 3,000 HR professionals and business leaders worldwide, providing actionable strategies for talent development, hiring efficiency, and employee retention. Sinek’s keynote is part of a larger program featuring more than 100 speakers and 75+ sessions covering current topics such as AI in HR, employee development, process automation, workforce planning, and digital HR transformation.

IAMPHENOM: Inspiration and Actionable HR Strategies

IAMPHENOM offers HR professionals and leaders a unique opportunity to exchange insights, learn best practices, and gain actionable tools for managing talent in today’s evolving markets and technologies. Simon Sinek and other speakers will help attendees broaden their understanding of leadership, corporate culture, and innovation, demonstrating how to combine a human-centered approach with technology to create effective and resilient teams.